Privacy Policies

Published 05/24/2024

Collection of Personal Information

At TheFerr, we prioritize the protection and privacy of your personal information. This Privacy Policy outlines how we collect, use, and safeguard the personal information you voluntarily provide to us. By using our website https://theferr.com or https://theferr.blog, you consent to the terms of this policy.

Information We Collect

We collect personal information that you willingly provide to us through various means, including but not limited to:​

1. Registration: When you register on our website, we may collect personal details such as your name, email address, and any other information you provide during the registration process.
2. Newsletter Subscription: If you choose to subscribe to our newsletter, we may collect your email address to deliver the newsletter and relevant updates to you.
3. Survey Participation: From time to time, we may conduct surveys to gather feedback and insights from our users. If you choose to participate in these surveys, we may collect personal information you provide in your responses.
4. Form Submission: When you fill out any forms on our website, such as contact forms or inquiry forms, we may collect the information you submit, which may include personal details depending on the nature of the form.

​Types of Personal Information

The personal information we collect may include, but is not limited to:​

• Name: Your full name or any name you provide during registration or form submission.
• Email Address: Your email address, which may be used for communication purposes, such as sending newsletters, updates, or responding to inquiries.
• Other Information: Depending on the context of interaction, we may collect additional information necessary to fulfill specific purposes, such as demographic information or preferences.

Purpose of Collection

We collect your personal information for the following purposes:​

• Communication: To communicate with you regarding your account, inquiries, or requests.
• ​Newsletter: To send you newsletters, promotional emails, and other updates if you have subscribed to our mailing list.
• ​Improvement of Services: To analyze user feedback, conduct surveys, and enhance our products and services based on the insights gathered.
• ​Compliance: To comply with legal obligations and regulations.

Consent​

By providing us with your personal information, you consent to its collection, use, and disclosure as outlined in this Privacy Policy. You have the right to withdraw your consent at any time by contacting us using the information provided at the end of this policy.​

Security Measures​

We employ industry-standard security measures to safeguard your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.​

Third-Party Disclosure​

We do not sell, trade, or otherwise transfer your personal information to third parties unless we provide you with advance notice or obtain your consent, except as required by law or as necessary to fulfill a service you have requested.

Use of Personal Information

The personal information we collect may be used in the following ways:​

1. Provide, Operate, and Maintain our Website. Your personal information is essential for us to provide you with access to our website and its features. This includes facilitating account creation, managing user accounts, and ensuring the security and functionality of our platform.
2. Improve, Personalize, and Expand our Website. We use your personal information to analyze user behavior and preferences, allowing us to enhance and customize your experience on our website. This may involve tailoring content, features, and services to better meet your needs and interests.
3. Understand and Analyze How You Use our Website. By analyzing usage patterns and trends, we gain insights into how users interact with our website. This information helps us identify areas for improvement, optimize performance, and enhance usability.
4. Develop New Products, Services, Features, and Functionality. Your feedback and interactions with our website contribute to the development of new products, services, features, and functionalities. We may use your personal information to innovate and expand our offerings to better serve our users.
5. Communicate with You. We may use your personal information to communicate with you directly or through our partners. This includes providing customer support, sending important updates and notifications related to your account or our website, and for marketing and promotional purposes, subject to your preferences and consent.
6. Send You Emails. If you have subscribed to our mailing list or provided consent to receive promotional communications, we may use your email address to send you relevant content, newsletters, special offers, and other marketing materials. You have the option to unsubscribe from these communications at any time.
7. Find and Prevent Fraud. We take measures to detect and prevent fraudulent activities and unauthorized access to our website. Your personal information may be used for fraud detection, verification, and security purposes to ensure the integrity of our platform and protect the interests of our users.

By using our website, you consent to the utilization of your personal information for the aforementioned purposes. We are committed to maintaining the confidentiality and security of your information and will not use it for any other purposes without your explicit consent or as required by law.

Sharing Information with Third Parties​

At TheFerr, we prioritize the protection and privacy of your personal information. We do not sell, rent, or lease our customer lists to third parties. However, we may share certain data with trusted partners to enhance your experience and improve our services. Here’s how we may share information with third parties:​

1. Statistical Analysis. We may share anonymized or aggregated data with trusted partners to perform statistical analysis and gain insights into user behavior and trends. This helps us understand how our website is used, identify areas for improvement, and optimize our services.
2. Email Communication. In order to send you relevant and timely information, updates, and promotional offers, we may share your email address with trusted partners who assist us in email communication. These partners are strictly prohibited from using your personal information for any other purpose and are bound by confidentiality obligations.
3. Personalized Advertising. We may collaborate with third-party advertising partners to deliver personalized ads tailored to your interests and preferences. These partners may use cookies and other tracking technologies to display ads based on your browsing history and interactions with our website. Your personal information is not shared directly with advertisers unless you have provided explicit consent.

Confidentiality and Security

All third parties with whom we share your personal information are required to adhere to strict confidentiality and security measures. They are obligated to use your data solely for the purpose of providing services to TheFerr and third parties are prohibited from disclosing or using it for any other purpose without your consent.​

Opting Out

You have the option to opt out of certain data sharing practices, such as personalized advertising, by adjusting your browser settings or opting out of specific services. However, please note that opting out may impact your experience on our website and limit the availability of certain features and functionalities.​

Legal Compliance

We may disclose your personal information to third parties if required by law or to comply with legal obligations, enforce our policies, respond to legal requests, or protect the rights, property, or safety of TheFerr, our users, or others.

Tracking User Behavior

At TheFerr, we are committed to providing a personalized and optimized experience for our users. To achieve this, we may employ tracking technologies to monitor and analyze user behavior on our website. Here’s how we track user behavior and utilize the collected data:

1. Website and Page Tracking. We may keep track of the websites and pages our users visit within TheFerr platform. This allows us to understand how users navigate our website, which services are the most popular, and what content resonates with our audience. By analyzing this data, we can identify trends, preferences, and areas for improvement.
2. Customized Content Delivery. The data collected from tracking user behavior is used to deliver customized content to our users. Based on your browsing history, interactions, and preferences, we tailor the content displayed on our website to align with your interests and needs. This ensures that you receive relevant and engaging information that enhances your overall experience.
3. Targeted Advertising. In addition to customized content delivery, we may use the information gathered from tracking user behavior to deliver targeted advertising within TheFerr platform. If your behavior indicates an interest in a particular subject area or service, you may see advertisements related to those interests. This allows us to present relevant offers and promotions that are more likely to resonate with you.

User Consent and Control

We respect the privacy preferences of our users and provide options for controlling tracking activities. You have the right to opt out of certain tracking technologies, such as cookies or tracking pixels, by adjusting your browser settings or preferences. However, please note that opting out may impact your ability to access certain features or receive personalized content.​

Data Privacy and Security

The data collected through tracking user behavior is treated with the utmost confidentiality and security. We adhere to strict privacy policies and implement industry-standard measures to protect your personal information from unauthorized access, disclosure, or misuse.​

Automatically Collected Information

At TheFerr, we may automatically collect certain information about your computer hardware and software when you access our website. This information helps us improve the functionality and performance of our platform and ensure a seamless user experience. Here’s what may be automatically collected:​

1. IP Address. Your IP (Internet Protocol) address is a unique identifier assigned to your device when it connects to the internet. We may collect your IP address to analyze trends, administer the website, track user movements, and gather demographic information for aggregate use. Your IP address may also be used to diagnose problems with our server or detect and prevent fraudulent activities.
2. Browser Type. We may gather information about the web browser you use to access our website, including the version number and settings. This helps us optimize our website to ensure compatibility with a wide range of browsers and devices. Additionally, browser information may be used for troubleshooting purposes and to enhance user experience by delivering tailored content and features.
3. Domain Names. We may collect domain names of the websites from which you navigate to TheFerr. This information helps us understand referral sources, track user journeys, and identify popular entry points to our website. By analyzing domain names, we can optimize marketing strategies, improve website navigation, and enhance user engagement.
4. Access Times. We record the times at which you access our website, including timestamps of page visits and interactions. This enables us to analyze usage patterns, identify peak traffic hours, and optimize server performance to ensure smooth and reliable access to our platform at all times.
5. Referring Website Addresses. We may track the website addresses (URLs) from which you were referred to our website. This allows us to assess the effectiveness of our marketing efforts, monitor referral traffic, and understand user acquisition channels. By analyzing referring website addresses, we can refine our promotional strategies and allocate resources more efficiently.

Purpose of Collection

The information automatically collected is used for the following purposes:​

• Operation of the Website: To ensure the proper functioning and operation of our website.
• Quality Maintenance: To maintain and improve the quality, performance, and security of our platform.
• General Statistics: To generate aggregate statistics and insights regarding the use of TheFerr, including user demographics, preferences, and behavior.

Right to Deletion

At TheFerr, we respect your right to privacy and control over your personal information. Subject to certain exceptions, upon receiving a verifiable request from you, we will promptly delete your personal information from our records and ensure that any service providers also delete your information from their records. Here’s how the right to deletion process works:​

1. Submitting a Verifiable Request. To exercise your right to deletion, you must submit a verifiable request to us. This request should include sufficient detail to allow us to verify your identity and understand the  scope of the deletion request. We may require additional information or documentation to confirm your  identity and process the request. 

2. Deleting Personal Information. Upon verification of your request, we will proceed to delete your personal information from our records. This includes any data collected directly from you or generated as a result of your interactions with our platform. We will also ensure that any third-party service  providers who process your personal information on our behalf comply with the deletion request.

3. Exceptions to Deletion. While we strive to honor all deletion requests, certain exceptions may apply, as  permitted by applicable laws and regulations. These exceptions may include:​
  • Legal Obligations: We may be required to retain certain personal information to comply with legal obligations, resolve disputes, enforce agreements, or protect our rights or property.
  • Exercising Rights: We may need to retain your information to exercise or defend legal claims, or for legitimate business purposes, such as fraud prevention or ensuring the security of our platform.
  • Public Interest: In some cases, deletion of certain information may interfere with the exercise of freedom of speech, academic research, or other public interest purposes.

4. Verification Process. To ensure the security and integrity of the deletion process, we will verify the identity of the individual making the request before proceeding with the deletion. This helps prevent unauthorized access or deletion of personal information and ensures that deletion requests are processed accurately and efficiently.​

Children Under Thirteen

At TheFerr, we are committed to protecting the privacy and safety of children online. We do not knowingly collect personally identifiable information from children under the age of thirteen without verifiable parental consent. If you are under the age of thirteen, please read the following information carefully:

1. Compliance with COPPA. The Children’s Online Privacy Protection Act (COPPA) imposes requirements on website operators regarding the collection of personal information from children under the age of thirteen. In compliance with COPPA, we do not knowingly solicit or collect personal information from children under the age of thirteen without verifiable parental consent.
2. Parental Consent. If you are under the age of thirteen and wish to use our website, you must obtain permission from your parent or legal guardian before providing any personal information. We encourage parents and guardians to be involved in their children’s online activities and to monitor their use of websites and online services.
3. Information We Collect. We may collect certain non-personal information from users under the age of thirteen for the purpose of providing and improving our services. This may include aggregated usage data or information necessary for the operation of the website. However, we do not knowingly collect personally identifiable information from children under the age of thirteen without verifiable parental consent.
4. Parental Rights. Parents and legal guardians have the right to review, request deletion, or refuse further collection or use of their child’s personal information. If you are a parent or legal guardian and believe that your child has provided personal information to us without your consent, please contact us immediately, and we will take appropriate steps to address the situation.

Opt-out and Unsubscribe from Third-Party Communications

At TheFerr, we respect your privacy and strive to provide you with control over the communications you receive. If you wish to opt-out of receiving announcements or communications from third-party partners of TheFerr, you have the option to do so. Here’s how you can opt-out:​

• To opt-out of receiving any or all communications from third-party partners of TheFerr, you can contact us directly. You may reach out to us via email or through our website’s contact form. Please provide your contact information and specify your request to opt-out of third-party communications.
• Upon receiving your opt-out request, we will promptly process your request and ensure that you are unsubscribed from any future communications from our third-party partners. You will no longer receive announcements, promotional offers, or other communications from these partners through TheFerr.

Cookie Policy 

​This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our website at https://theferr.com or https://theferr.blog. It explains what these technologies are and why we use them, as well as your rights to control our use of them.​

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, TheFerr) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our blog. Third parties serve cookies through our website for advertising, analytics, and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookibe Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

What types of cookies do we use and how do we use them?

• Essential Cookies: These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings, as described under the heading “How can I control cookies?”
• Performance and Functionality Cookies: These cookies are used to enhance the performance and functionality of our blog but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
• Analytics and Customization Cookies: These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
• ​Advertising Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
• Social Media Cookies: These cookies are used when you share information using a social media sharing button or “like” button on our site or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter, or Google+. The social network will record that you have done this. This information may be linked to targeting/advertising activities.

How often will we update the Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Privacy Policy indicates when it was last updated.

Log Data

We want to inform you that whenever you use our Site, in a case of an error in the app we collect data and information (through third-party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the Service, and other statistics.​

Why We Collect Log Data

The collection of Log Data is a standard practice for services like ours. It helps us diagnose technical issues, improve the functionality of our Service, and better tailor our interactions with you. Specifically, we use Log Data to:

• Monitor Site Performance: Tracking how our Site performs on various devices helps us identify and fix potential issues faster.
• Improve Site Functionality: By understanding how you use our Site, we can introduce new features, optimize existing ones, and deliver a more personalized experience.
• Security and Fraud Detection: Analyzing log data enables us to identify and respond to unauthorized access or potential security threats more swiftly.

How We Handle Your Log Data

​Your privacy is important to us. We handle Log Data with care and in accordance with this Privacy Policy. This means that we:

• Do Not Sell Your Data: We do not sell your Log Data to third parties.
• Apply Security Measures: We implement a variety of security measures to maintain the safety of your personal information.
• Limit Access: Access to Log Data is restricted to employees, contractors, and agents who need to know that information in order to process it on our behalf. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Third-Party Services

In some cases, we may use third-party services that collect, monitor, and analyze this type of information in order to increase our Site’s functionality. These third-party service providers have their own privacy policies addressing how they use such information.

Changes to This Log Data Policy

We may update our Log Data Policy from time to time. We will notify you of any changes by posting the new Log Data Policy on this page. You are advised to review this Log Data Policy periodically for any changes. Changes to this Log Data Policy are effective when they are posted on this page.​

Affiliate Marketing

At TheFerr, we believe in transparency and honesty when it comes to our online content and recommendations. Therefore, we want to be upfront about our affiliate marketing practices and how they may impact your experience on our website.

1. Purpose of Disclosure. We want you to be aware that certain products and links featured on our website may earn us affiliate commissions if you make a purchase through those links. This means that when you click on an affiliate link and make a purchase, we may receive a commission as compensation for referring you to the product or service.
2. Transparency. It’s important for us to be transparent about our motivations and intentions. While our primary goal is to explore and share valuable content with our audience, it’s also true that we operate as a for-profit business. Affiliate marketing is one way we generate revenue to support our operations and continue providing quality content to our readers.
3. Affiliate Links. You should assume that any links leading you to products or services on our website are affiliate links. This means that we may earn a commission if you decide to purchase the product or service after clicking on the link. Examples of affiliate links may include banners, text links, or product recommendations for platforms like Amazon.
4. Independence. We want to emphasize that our recommendations are independent and unbiased. We do not accept free products, services, or any other form of compensation from companies in exchange for mentioning them on our website. The only consideration we receive is in the form of affiliate commissions if you choose to make a purchase through our affiliate links.

Changes to This Statement

TheFerr reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page.